Outsourcing = Focus- Making Resident Retention a Priority Again

In my research and after speaking to several Multi-family execs and community managers I’ve discovered that most of them have no issue readily admitting that they loathe the idea of actually working on resident retention; let alone rent increases. Sure they have to send retention reports to upper management so they do the typical calls to see if the maintenance order was filled and many may stick some donuts out on the counter on a Saturday morning but when it comes to actually engaging the residents at lease renewal time or even getting to know them all individually they often times place this tool on the bottom of their priority list. They have vacants to fill and employees to manage. Reports and meetings…you know the spill. For the most part hiring someone to focus on retention wouldn’t be cost effective because it’s such a sporadic thing in nature and kind of hard to benchmark for a nine to fiver.

I put some serious thought into all of this and I’d like to pose a question. Have you considered that the best people to tell you how to keep the people happy are the people? Yes, they are!!! Also, have you noticed that we live in an era where now more than ever people are stepping outside of their boxes to make new connections with like minded people to create lives that align them with their purpose and dreams; Not only that, people are hungry for knowledge, they’re always seeking opportunities to learn new things and they want to be on the cutting edge. And only if you live under a rock you haven’t realized that people are basically telling you what makes them happy all day every day on social media websites. This makes getting to know people and figuring out their needs a no brainer. The catch is who has the time and desire to do it?

These are fairly new trends. Multi-family hasn’t always had these factors to think about but it’s definitely time to start moving in this direction, don’t you think? That’s where Resident Keepers comes in. We know the value in engaging your residents at a high level that aids in creating connections and experiences that cater directly to them. They are allowed to make the property whatever they want it to be while having someone there that you trust and ultimately steer to make sure they follow all of the Fair Housing guidelines, company policies, procedures etc. The best part about all of this is your management can continue to focus on their core responsibilities while Resident Keepers keeps the retention ball rolling long after all of the staff has clocked out and gone home.

The cost is much lower than it would be to actually pay an employee and the return is much higher. It just makes sense. Let’s look at the value a bit closer in very simple terms.

·         You will learn what the people want and need from the people

·         You will allow the people to help create their wants and needs

·         You will steer a person you trust as they orchestrate all of this with all fair housing guidelines, company policies and procedures in mind

·         You can continue to focus on the core of the business while being assured that there is a focus on retention

·         Your property will gain a positive morale that matches the unique energy of your residents

·         You will save money on outsourcing rather than hiring an employee

·         Your residents will be connected in an on-line social media setting courtesy of www.myvirtualneighbor.com

·         Relationships will be being consistently built so that at renewal time you won’t have to play Sherlock Holmes

·         Your residents will appreciate you for it

·         Your residents will want to stay

Now I may be a little bias….but this sounds mighty good to me. For more info about why outsourcing makes sense when it comes to resident retention, log onto www.residentkeepers.com and sign up for the mailing list.