The #1 Secret to Rockstar Retention

Lucky you!

You’ve just stumbled upon some good stuff. I’m gonna tell you the absolute number 1 secret to creating, maintaining and maximizing a rock star retention plan. Are you ready??? Come closer, this is worth gold….can’t just let anybody hear it. It’s one word….FOCUS. That’s it, you can turn your retention rate completely around by focusing on it. Sounds too simple? I figured you’d say that so let me explain. I’m gonna borrow some principles from the great Tony Robbins that I like to apply when I’m monitoring property retention; and if you know Tony Robbins you know that he takes you through processes step by step so here goes.

Step 1: GET CLEAR-This should be the start of any project or exercise, business or personal. Assess the situation. Add up what you have and figure out what you need. Determine where you are and make up your mind about where you are going.

Step 2: GET EXCITED- You know as well as I know that when you get excited the energy flows in ways unimaginable and if you are leading the initiatives the excitement rubs off on everyone else involved including your residents. There should be excitement in your retention planning from start to finish!

Step 3: GET THE BEST- That’s right the best support staff, the best outside help (clears throat and points at my domain www.residentkeepers.com). Recruit the best and most loyal residents to be on your resident retention team, then find the best restaurants and best recreational activities in your neighborhood to build strategic alliances with. No need to reinvent wheels where they are already good and rolling….align yourself with the best for the best results.

STEP 4: TAKE ACTION-So you’ve assessed things and made the plans, you’ve even gathered the help that you need, I call it putting a team behind your dream. Now there’s nothing left to do but to do it. Now the it can be tricky because I believe there are NO cookie cutter answers for resident retention. You have to give your residents the opportunity and the privilege to tell you what they want and need. This is the very thing that you base your actions on over and over again. If you do all of these things listed then you have every right to the next and final step.

STEP 5: CELEBRATE-Oh yea baby! We all love to win especially when we’ve worked hard, so grab all of those that helped you reach your goal and party hard!

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